Santa Cruz Bicycle Shops
Amsterdam Bicycles and Coffee Shop
2-1231 E. Cliff Dr., Santa Cruz, California; Tel. 831.475.1394
Conveniently located on East Cliff Drive, Amsterdam Bicycles is a perfect shop whether visiting Santa Cruz or lacking a personal set of wheels. Buy or rent a beach cruiser, road, tandem or mountain bike, grab a drink from their coffee bar and enjoy an easy ride to Twin Lakes Beach or Seabright.
Another Bike Shop
2361 Mission St., Santa Cruz, California; Tel. 831.427.2232
Before hitting the trails at Wilder Ranch or Nisene Marks, stop by Another Bike Shop. Besides offering service and repair for all types of bicycles, the shop carries the finest selection of mountain bikes on the central coast. This shop can custom build entry-level to high-end mountain bikes. The shop also sponsors pro men's and women's racing teams.
Aptos Bike Trail
7556 Soquel Dr., Aptos, California; Tel. 831.688.8650
A sponsor of the Strawberry Fields Forever Century Ride in Santa Cruz County, this family shop offers rentals and sales services for riders from novice to pro. Featuring a variety of brands, including K2, Diamond, Iron Horse and Cannondale, Aptos Bike Trail also offers one year of free service with a new bike purchase.
The Bicycle Trip
1127 Soquel Ave., Santa Cruz, California; Tel. 831.427.2580
For 33 years this shop has focused on community involvement and supporting local trail advocates. The Bicycle Trip is the founder of the Bike Smart Youth Safety Program, and works to provide bike repair and riding tips to young teens. From complete bikes to components and apparel, the Bicycle Trip has it all.
The Bicycle Shop Santa Cruz
1325 Mission St., Santa Cruz, California; Tel. 831.454.0909
Catering to youngsters and students who may be low on funds, the Bicycle Shop Santa Cruz specializes in new and used beach cruisers, low riders and chopper bikes for less than $300. With affordable labor rates, like the $35 tune-up, this west-side bike shop is an inexpensive resource for new and used bicycles, parts and accessories.
The Bike Church
703 Pacific Ave., Santa Cruz, California; Tel. 831.425.2453
This community bike shop and tool cooperative stresses that someone need not be a mechanic to use the Bike Church's do-it-yourself repair facility. Church technicians are there to help and get as involved in the repair of a bicycle as necessary. Sliding scale rates and memberships are available.
The Bike Co-Op
1156 High St., Santa Cruz, California; Tel. 831.457.8281
A not-for-profit, full-service, cooperatively run bike shop, conveniently located at the heart of the UCSC campus. For full service, bike legislation questions, volunteer work or to learn more about bikes, come by and check out the the Bike Co-Op. Memberships include discounts and access to shop tools.
The Bike Station of Aptos
8061 Aptos St., Aptos, California; Tel. 831.688.4169
A women-owned bicycle shop specializing in the finest cycling products available, the Bike Station of Aptos offers custom bike fitting and personalized service based on each person's particular riding range and style. The goal at BSA is to match individuals with their perfect dream bikes.
Bill's Bike Repair
2628 Soquel Dr., Aptos, California; Tel. 831.477.0511
For those who prefer small businesses to chain stores, give Bill's Bike Repair a try. Specializing in expert repair with quick turn-around time at fair prices, Bill does honest work that people can count on. He's been in business for a while and his shop is still located next to the Silver Spur Restaurant in Aptos.
Calfee Design
783 San Andreas Road, La Selva Beach, California; Tel. 831.466.9041
Calfee Design builds carbon-fiber bike frames of excellent quality. The durable frames have performed well in world-class competitions, including the Ironman and the Tour de France, and have been ridden by top-notch professional riders. The shop offers repairs as well as custom-built frames to exact specifications so that each person can find the best positioning possible for his or her body.
Cycle Works
1203 41st Ave., Capitola, California; Tel. 831.476.7092
Dedicated to enhancing the entire cycling experience since 1991, this full-service retail bike shop recently expanded its storefront on 41st Avenue. Cycle Works offers weekly night rides, local summer bike port shuttling and antique and collectible bike displays.
CycleAware Bike Station
8061 Aptos St., Aptos, California; Tel. 831.685.1115
Home to specialists in the design, development and distribution of a family of safety products for cyclists and other action sports enthusiasts worldwide, check out CycleAware's innovative ideas at in person or online.
Dave's Custom Bikes
910 Soquel Ave., Santa Cruz, California; Tel. 831.423.8923
A full-service bike shop serving the wheel-to-wheel needs of bicycle enthusiasts of all levels, Dave's Custom Bikes offers excellent customer service and expert bicycle repair. The shop also carries used bikes and bicycle accessories and welcomes special orders if exact items aren't in stock.
Easy Racers, Inc.
200 Airport Blvd., Freedom, Californial; Tels. 831.722.9797 or 831.768.9468
Easy Racers recumbents are a pleasure to ride. Sitting slightly reclined, the back is fully-supported, arms are relaxed and neck is straight in a normal sitting position. Stop by for help with sizing, options, color choices and accessories.
Electric Sierra Cycles
302 Pacific Ave., Santa Cruz, California; Tel. 831.423.1593
1916 Freedom Blvd., Watsonville, California; Tel. 831.722.1233
Established in 1999, Electric Sierra Cycles' U.S. Pro-Drive Inc. has brought the best technologies available for alternative transportation to the residents of Santa Cruz County and beyond. Whether it's whole bikes, parts or accessories, Electric Sierra Cycles strives to offer the best products on the market while maintaining customer satisfaction and care.
Family Cycling Center
914 41st Ave., Santa Cruz, California; Tel. 831.475.3883
With more than 40 years of combined experience in many different areas of expertise, this shop offers rentals, tune-ups, complete overhauls, wheel rebuilding and a full line of parts and accessories, along with clothing and shoes. Family Cycling Center is also a great source for family gear like baby joggers, strollers and trailers.
Growing Cycles' Self-Service Repair and Classes
2048 N. Pacific Ave., Santa Cruz, California; Tel. 831.423.0829, ext. 120
Located at the Hub for Sustainable Transportation, this nonprofit organizes various events and programs for young cyclists, most notably Recycle-a-Bicycle, which gives kids a chance to fix up donated bikes and earn the right to keep them. Volunteers run valet bike parking at the farmers' market and special events. Growing Cycles also runs a self-service repair station and tool co-op Tuesday and Thursday at 5pm and Saturday from 1-6pm; show up early for repair and maintenance tips.
Hunter Cycles
111 Lee Road, Watsonville, California; Tel. 831.761.3528
The folks at Hunter Cycles believe that "there is a spiritual aspect to mountain biking." They manufacture frames for mountain, road, unicycles and cyclocross bikes. Riders of Hunter Cycles have shown up in the top 10 places at a number of California cyclocross and cross-country races. Call the professionals at Hunter Cycles to help build an entire bike.
Mr. E's Cyclery
8059 Aptos St., Aptos, California; Tel. 831.662.2973
This shop offers service on all makes and models of bikes in addition to a great selection of parts and accessories. Specializing in mountain bikes, dirt, jump and downhill bikes and cruisers, Mr. E's Cyclery also carries new and used complete bikes, including the latest models of Schwinn, GT and Mongoose.
Recycled Bikes of Santa Cruz
2420 Seventh Ave., Santa Cruz, California; Tel. 831.465.9955
Bring in bikes to get fresh looks, or get a great deal on a recycled mountain bike. Recycled Bikes of Santa Cruz offers new and used cruisers and also has a full repair center.
Rock Lobster Cycles
2533 Mission St # D, Santa Cruz, California; Tel. 831.429.1356
For more than 20 years, Rock Lobster Cycles has continued the dedication to service and constant refinement of the frame-building craft, as well as to providing fair prices and realistic timelines on delivery of products. Road, mountain, cyclo-cross and track frames are built to accommodate each individual's biking needs.
Scotts Valley Cyclesport
245 Mount Hermon Road, Scotts Valley, California; Tel. 831.440.9070
Whether looking for new bikes, parts or accessories, need a kid's bike/helmet safety inspection, an expert tune-up, quick repair or just want to fix the "old bike" in the garage, Scotts Valley Cyclesport is here to help get that bike in shape to experience the beautiful weather, spectacular scenery and great bicycling in and around Santa Cruz County.
Spokesman Bicycle LLC
231 Cathcart St., Santa Cruz, California; Tel. 831.423.5683
This comprehensive bicycle shop in Santa Cruz offers the county's largest selection of road, mountain and specialty bikes. Find full-suspension and soft-tails, as well as clothing, shoes, helmets and accessories for every two-wheeled endeavor. Located downtown, Spokesman Bicycle is only a short ride from the Boardwalk.
Sprockets
1420 Mission St., Santa Cruz, California; Tel. 831.426.7623
Located a quick pedal from Trescony Park, this full-service repair shop offers tune-ups, cleaning, flat fixes and complete overhauls. See Sprockets for the store's Sunday Ride Trail through Capitola, Rio Del Mar and Seacliff.
Trey's True Wheel
1431 Main St., Watsonville, California; Tel. 831.786.0200
Trey's True Wheel meets the entire spectrum of biking needs—kids', road, mountain and high- to low-end, with a wide selection of brands, including BMX. The shop offers full sales and accessories, service and repair, although in most cases tune-ups and repairs are overnight. Trey's co-sponsors a BMX team and provides tech support for the Strawberry Fields Forever Ride.
Zzip Designs
220 Martin Road, Bonny Doon, California; Tel. 831.425.8650
Zzip Designs proves that technology can be earth friendly. Since the mid-'70s, the shop has been integrating aerodynamics and science into cycling, offering Short Wheelbase, Easy Racer and Trike products for increased efficiency and speed. While there, check out the innovative and experimental accessories and kits for bike customization.
